The design of your website plays a critical role in winning customers for your business online. To maximize your success in driving leads, there are a few key elements your website should include. This week’s #WebsiteWednesday features a lead generation website that is a great example of how to use these elements effectively: Tribe.xyz .
Tribe.xyz is a recruiting consultancy offering candidate sourcing, screening, and hiring coordination. Their business relies on driving leads from companies looking for talent recruiting in Europe. To attract leads, they’ve added website design cornerstones like an explanation of their services and a pitch of what sets them apart. They also include strategic elements that guide website visitors toward reaching out to try their service.
Here are 5 elements Tribe.xyz includes on their website that you can follow to help improve lead generation from your business website.
A potential customer needs to know what your service is before they can decide if it’s right for them. Come up with a quick pitch that explains your product or service in easy-to-understand terms. This will help you cast the widest possible net and avoid turning away potential leads with difficult language.
Tribe.xyz explains step by step how their service works, starting right beneath the main image of their homepage. This puts the most crucial information a potential customer will want to know front and center on their website. They use icons corresponding to each step in their process, as well. This is a smart way to reinforce value props using visuals.
Make it simple for potential leads to learn about what your business does by using visuals and step by step, simple language.
The main goal of your website is to drive leads. It’s crucial that you have your content flow toward well-placed calls-to-action (or CTAs) that guide visitors to reach out to you. These CTAs act as signposts for visitors, showing them the way to learn more about you and try your product or service.
Tribe.xyz includes one CTA under the main description on their homepage and another underneath the step by step explanation of their business. This strategic placement aims to have a visitor read about Tribe.xyz, understand the value they offer, and then show that visitor how to try Tribe.xyz‘s service.
Try giving potential leads an easy way to get in touch with you by strategically placing CTAs under content that pitches your services.
A lack of structure on your website can drive visitors away before they even reach out to you. If you design your website with distracting colors or long blocks of text, you are asking the visitor to put in a lot of effort to understand what you do. Lead generation website designs that emphasize only valuable information and focus on guiding visitors to specific actions tend to perform the best.
Tribe.xyz uses only four colors in the design of their website. They keep all text short and easy to read, as well. This helps them convey only the most important information quickly and effectively. It also saves their visitors time by reducing reading and avoiding navigating a confusing website layout.
Use this simple design technique on your website to avoid cluttering your message and to clearly communicate value to potential leads.
Like the last tip, this one is about keeping the layout of your site simple for visitors. A clearly-labeled navigation menu is like a map your website visitors can carry with them as they interact with your website. It gives them an understanding of what information your site has to offer and helps instill trust through simplicity.
On Tribe.xyz‘s clearly labeled top navigation menu, the first tab acts as a CTA to “Hire Recruiter.” Their “Careers” tab signals to those seeking to work at Tribe.xyz. The “Log in” tab shows existing users where to log into the service. This straightforward layout helps Tribe.xyz direct visitors to specific destinations on their website, and avoids distracting from their message.
Add a simple navigation menu with clear labels to your site to make sure potential leads know where to go, and don’t get lost in content.
This may seem obvious, but it is also critical. Your potential leads need a way to get in touch with you, and a contact page gives a clear label of where to do that (along with your CTAs). Contact pages help increase user trust, and lend credibility by offering a direct line of communication for your visitors. Your contact page should include a phone number if applicable, and an email or contact form.
The link for Tribe.xyz ‘s contact page is in the footer at the bottom of their website. The page itself lists their physical address as well as an email to reach out to them. With this page, Tribe.xyz shows their company’s home base and provides a simple method to get in touch. This information helps potential users get a picture of Tribe.xyz ‘s company beyond their lead generation website.
Make sure to include a contact page on your website to increase consumer trust and avoid losing out on potential leads who cannot contact you.
The quality of your lead generation website’s design determines its effectiveness. The more clear, simple, and navigable it is – the better it will be at driving leads. Keep your lead generation site simple by using an uncluttered design. Clearly label pages via your menu so your visitors don’t get lost and leave your site. Create a contact page and use clear CTAs to earn site visitors’ trust and turn them into leads.
Tribe.xyz is a great benchmark to follow for these tips, and also serves as an example of how .xyz adopters are leading their industries with aspirational website designs. Check them out at Tribe.xyz to get inspiration when building your lead generation site.